Oleg Kuznetcov holds a PhD in Translation, Interpreting, and Intercultural Studies from the University of Bologna. Oleg manages professional translation and sworn translation projects at OLÈXICA. He also translates from Italian, English, and Spanish into Russian.  

4 Areas of Application for Transcreation

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If you’re a business that has multilingual content, you might be wondering if your translated material has the same punch as the original text for your target audience. But how can you ensure that your content doesn’t fall flat when it comes to convincing your visitor to make a purchase? You might want to ask your professional translation service provider to give you a transcreation of your text rather than a standard professional translation – don’t worry, we’ll explain the difference!

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